PONS Header World with famuous sights

有关PONS的自我介绍

你好,世界!你会说多国语言,世界就会向你敞开。

PONS是德国一家居于领先地位的语言出版机构。自1978年成立以来,我们一直在为外语学习者和使用者开发最高品质的绿色词典和语言学习材料。PONS这个名字,源于拉丁文的“桥梁”之义,代表了我们几十年来所做的工作,即通过语言将人们联系起来! 我们通过数字和纸质出版物,帮助用户成功地缩小与其他国家和文化的差距。

47

年的词典知识生产经验

700

种出版物

800000

册图书年销量

12000000

万人次在线用户月活量

我们的历史

从第一本纸质词典到在线翻译服务,从斯图加特的西部到中国、到巴西、到印度,从第一批语言学习材料到220万册的销量。PONS多年来取得了多项成就。这一切都决定了我们是谁。仅PONS图解词典这一革命性的视觉产品系列的推出,我们就与国际授权合作伙伴一起,将该词典翻译成43种语言,包括高棉语、迪维希语、宗喀语等异国语言。但第一部词典是怎么来的呢?而PONS又是如何在数字化和国际化领域建立自己的地位的呢?下面我们就带大家一起来了解PONS的历史吧!

1948

柯莱特品牌的第一本英语词典在斯图加特出版。

1978

PONS品牌的诞生源于米夏埃尔·柯莱特(Michael Klett)的一个想法。同年,柯莱特的英语词典和法语词典以这一新品牌出版。

1981

与美国McGraw-Hill公司签订了第一份PONS德英双语袖珍词典的授权协议。

1993

柯莱特品牌旗下首发的语言学习产品“Super Plus,如今已经成为绿色品牌! 从1995年起,语言学习计划在PONS品牌下得到系统的扩展。

1997

畅销的PONS学生词典诞生。这部专门为中小学生开发的经典之作,自出版以来,已经成功陪伴了数百万名学生度过求学岁月。

2000

PONS首款数字产品——富兰克林袖珍电子翻译器问世。

2001

我们的第一部在线词典PONSline上线了! PONS是第一家在www.pons.de 网站上提供免费无广告词典检索服务的出版机构。

2002

PONS首款在线词汇练习助手推出。这也是第一款在线词汇练习助手,在这里你可以收集和训练你所查询的单词。

2003

系列产品“auf einen Blick”发布:又有谁不知道著名的A4幅面卡式折叠装?绝对的爆款,至今销量超过220万。

2008

我们的免费在线词典上线! 今天,我们通过PONS在线词典(www.pons.com)提供22种语言的翻译。

2013

“学习语言,还有其他方式”方案启动。通过Speak easy或INSTANT等非传统的轻松形式,PONS为语言学习开辟了全新的游戏式学习途径。

2014

“视觉学习”方案启动。从大获成功的图解词典到图解语法——现在终于也考虑到视觉学习的类型了。

2020

Go-live即时翻译应用,具有全文翻译和拍照翻译的功能。无论是点菜菜单还是说明书——从现在开始,你只需要拍照,就可以获得译文!

我们的绿标与认可价值

我们PONS绿色加蓝点的标志多年来一直代表着清晰、清新、开放——这也是我们希望拉近与用户语言距离的方式。创造性地学习语言,轻松地领会含义和开口说话——这就是我们如何确保语言贴近生活的途径! PONS的语言材料还伴随学习者来到中国或罗马尼亚,包括大量的词典、语言课本、词汇书、阅读材料等,适用于30余种语言和各种场景。由于每个人的学习方式不同,PONS提供的服务包括经典的词典、语法书、音频教材和软件学习语言课程以及数字服务,如免费在线词典、词汇练习助手和应用程序App等。

Klett learning training

The specialist for learning aids in the Klett Group.

At Klett Lerntraining, we develop materials that support children and young people in learning - for better grades and more success in school. Helping parents and teachers find the right support for every child and from the start is very important to us.

Our integrated learning system and our learning content stand for the highest pedagogical competence, the products for high quality and innovation.

With our learning aids, we cover the essential situations of looking up (knowledge), practice, testing and exam preparation in all grades, core subjects and school forms. Whether it be support materials for kindergarteners, practice materials for primary school children and the grades 5-10 or reading aids and preparation materials for the Abitur: we have the right support for everyone. These include learning aids to accompany the textbook as well as learning aids with popular characters from the world of Bibi & Tina.

Milestones Klett learning training

1976

Founded as an editorial school education at Ernst Klett Verlag. There, materials for teachers, textbooks and learning aids are developed for school teachers.

1988

The first reading aids appear.

1994

The first learning software from Klett Lerntraining comes to market.

1996

Creation of our first primary school learning aid series “The little learning dragons

Spelling reform and conversion of all titles to the “new” spelling.

1998

The development focus is on learning aids.

1999

Development of the “Online-Training” learning portal for parents, pupils and teachers with a range of exercises from primary school to high school graduation.

2005

Market leader in ground handling aids**.

2006

The series of successes “KomplettTrainer Gymnasium” (Complete Trainer High School) begins.

University knowledge comes to Klett Lerntraining and complements the portfolio.

2007

The first learning aids to school books of Ernst Klett Verlag are published.

2008

Start preparing for the Abitur with flashcards in the „Abi-Lernbox”.

2009

Our first first reading series Die kleinen Lesedrachen (The little reading dragons) is published with the Geolino license.

The series “Ich kommen ins Gymnasium” is starting, the foundation stone for the successful series „Sicher ins Gymnasium“ (Safe in Gymnasium).

Development of learning aids with a performance diagnosis online through tests for primary school and secondary level 1.

Ab 2010

Start of the licensing partnership with the characters from the world of “Bibi Blocksberg”.

2011

Start of the licensing partnership with the characters from “Bibi & Tina”.

Start of the licensing partnership with characters from “„Wickie und die starken Männer“ (Wickie and the Strong Men).

Creation of the “Lesedrachen-Club” online matching the first reading series.

2012

The first products with online exercises appear.

Development of explainer videos suitable for many products in cooperation with Sofatutor.

2013

Start licensing partnership with Playmobil.

2014

Start Licensing partnership with characters from “Sendung mit der Maus” (The mouse show).

2015

Start of the successful series Mein Lieblings-Block(My Favorite Block) for kindergarten and preschool children.

Die Deutsch-Helden” (The german heroes) and “Die Mathe-Helden” (The maths heroes) conquer the primary school market.

First product development for McDonald’s Happy Meal with characters from “Wickie and the Strong Men”.

Start of the series “Abi last minute”.

2019

Digital Intermediate Success: A digital learning platform complements 25% of book titles.

2020

During the pandemic, our products have been valuable learning companions in homeschooling.

2023

Over 875,000 books have been sold with our licensing partner "Bibi & Tina".

The "Team Drachenstark" successfully replaces "Die kleine Lerndrachen".

2024

More than 300.000 "KomplettTrainer" (complete trainers) sold.

** Basket 842 GfK in 2005


Get to know the history of »Langenscheidt.

为您提供咨询服务的联系人

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